Wedding shoe experts and Wedding Ideas Award winners Rainbow Club have just launched a pop-up store on Oxford Street in London…

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The store is located within John Lewis’ shoe department where Rainbow Club has created a specially themed and standalone bridal haven until Saturday 10th May.

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Decked out with beautiful paper blossom trees, you’ll have the opportunity to try on a wide selection of styles from the Hassall, Rainbow Club and Couture collections. Brides-to-be will be given the VIP treatment with optional home delivery, to save shopping bag overload as well as one-to-one access to the Rainbow Club experts.

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Each weekend will see a Rainbow Club team member on hand to offer help and advice on choosing the perfect pair for your big day. You may even get the chance to speak to the lady in charge of designing the beautiful shoes herself – Head of Design, Diane Hassall.

Customers who fancy adding colour can also arrange to have their shoes hand dyed to their chosen shade – why not make a stylish statement with yours?

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And if all that wasn’t enough, in celebration of Rainbow Club being stocked in John Lewis for 20 years they are offering a truly special prize! One lucky customer will win a bespoke pair of ‘Hassall’ shoes by Rainbow Club, meaning they will work directly with Diane who will design and hand-make their one-of-a-kind shoe. This incredible competition ends on Saturday 24th May.

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So if you are planning a shopping trip to London, make sure you check out the new pop-up store, pick up a competition card and say hello! We’ve got lots of top tips to remember when it comes to buying your wedding shoes right here, as well as some of the hottest looks for 2014.