Not only do Allure Bridals make some of the most gorgeous wedding dresses around right now, they know how important that ‘bridal’ feeling is when choosing your perfect gown. Great news, then, that they are sponsoring the Best Bridal Retailer prize at the Wedding Ideas Awards 2014…


Your wedding dress shopping story starts on the Allure website, where you can get a full 360 degree view of each gown before you try it on in the boutique. The Allure Construction has become famous throughout the industry. Their patented built-in corsets give brides a signature fit that makes Allure brides stand out from the crowd. Let’s find out a little bit more about this top bridal company.


Which category are you sponsoring?

My name is Rachael Rowles and I’m the Manager of Sales, Marketing and Promotions here at Allure Bridals. We are sponsoring the Best Bridal Retailer category at this year’s awards. It’s such an important category as the bridal boutique plays such a significant role in the story of the day. This award honours excellent customer service, which we’re really excited about, too.

What’s great about the Wedding Ideas Awards?

The Wedding Ideas Awards have become a valued and prestigious event in the wedding industry and we are very proud to be a sponsor of such an important event. Supporting our retailers is very important to us through all medias, even more so in the current economic climate we all find ourselves in. The Wedding Ideas Awards gives incredible recognition to the best companies in the UK’s wedding industry and we are proud to be a part of it.

awards-sponsors-allure-new-1What are your company’s plans for 2014?

Allure Bridals are very excited to announce their exclusive Designer Weekends all over the country at selected stockists. To find out when your local Designer Weekend is just visit the website! Allure Bridals have now also launched a real-life inspiration section their fabulous blog. Check out Allure Bridals bride Sarah in this incredible wedding video of her big day. Her dress looks incredible…

What are your top three planning tips?

Do you own thing

Try not to think too much about what other people are doing, because this is your wedding. It should be unique and perfectly suited to you as a couple. We often hear brides say ‘that dress won’t suit my wedding.’ It’s your wedding and your dream dress so why won’t it suit your wedding?

Plan for pictures

Whether you have a professional photographer or a table full of disposable cameras—make memories! The day will fly by, and you’ll want as many snapshots as possible to capture the moments you will treasure the rest of your life.

Have lots of fun

Cliché as it sounds, there will most likely never be a day like this the rest of your life. Take every opportunity to embrace the people you love, look absolutely gorgeous in your dream dress and have the best party of your life.





Please enter your comment!
Please enter your name here