Multi-award winning bridal retailer Ellie Sanderson has launched an innovative new video viewing platform on her website…

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For many brides, scrolling through countless static wedding dress images can be a confusing experience. But these new videos from Ellie Sanderson have revolutionised the shortlisting process, saving brides valuable time – and possibly money!

Ellie’s three boutiques in Beaconsfield and Oxford have created a series of bridal catwalk videos in her signature, high-end style. Designed to give brides a realistic glimpse of her collections, the videos show the gowns from every angle and demonstrate how they move when worn.

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“We are leading the bridal industry with a new concept,” says Ellie. “Many brides look online for their wedding dress shortlist inspiration, and being able to see the dresses actually move and flow makes that process so much easier. The feedback has been amazing!”

In addition to the videos, which cover creations from designers such as Jenny Packham, Sassi Holford, Suzanne Neville and Alan Hannah, light box images of each dress can be enlarged to focus on key details, and the website even recommends accessories to complement each dress.

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The fashion-forward videos were shot in the beautiful orangery of the iconic Blenheim Palace and were shot using models with dress sizes 10 – 14. “The model selection process was extremely important as we wanted real brides to be able to connect with the dresses being shown in the videos, hence why I made the decision to use real-sized models,” adds Ellie.

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Helen Masters Wedding & Event Design was on hand to decorate the space using props from the Essential Event Group and David Bostock Photography captured still images of the action. Hair and make-up was provided by Electric Hair, Oxford, Katie Reay-Scott Hair & Makeup Artist and Charlie Jennings Hair & Makeup.

To see more gorgeous wedding dresses for the new year, take a look at our designer round-up right here. Or if you’ve found your dress, why not have a look at these gorgeous bridesmaids’ designs?