Located in the Midlands, Serendipity Brides is an award winning individual bridal shop, with great attention to detail! They pride themselves in providing a comfortable and relaxed environment, where you can bring along friends and family and enjoy a stress-free time choosing that perfect dress – with a glass of fizz, of course.

Serendipity Brides will help you every step of the way to make sure your wedding dress experience is one you’ll cherish. Their top three tips for visiting brides to be are:


Try to limit the amount of shops you go to because the more you visit the more confused you will get, three is the absolute ideal number.

Follow your instinct – it’s the most powerful thing you have yet so many people fight it. If you put on a dress and it feels right then go with it – try not to worry about what else is out there.

Continue reading below…

Bring only the people with you who you trust and try to make it no more than four. We all have different preferences to what we like so it’s hard to get everyone to love what you do – that’s what makes you, you and them, them. As long as you feel amazing that’s what counts!

Serendipity stock a huge range of wedding dresses to suit every budget from leading designers Watters, Wtoo, Willowby, Maggie Sottero, Sophia Tolli, Suzanne Neville, Claire Pettibone, Caroline Castigliano, Riki Dalal, Catherine Dean, Augusta Jones, and Phil Collins. They also have a huge selection of accessories and bridesmaid dresses to choose from. If you are looking for an experience a little different then they also offer an afternoon tea party (charges apply) where you can bring your closest friends and family to help you choose that all-important dress while enjoying an afternoon full of cakes, sandwiches, fizz and fun! Visit Serendipity Brides for more information.