gok wan looking for brides say yes to the dress

How to apply for the new series of Say Yes to the Dress, hosted by Gok Wan…

Finding the perfect wedding dress will undoubtedly be one of the most special yet stressful things you do when planning your wedding day. And while your bride squad (yes, including your mother-in-law) should be on hand help you choose your dream dress, no one is more reliable than fashion aficionado, Gok Wan. 

So you’ll be pleased to know that Gok Wan is the new host of Say Yes to the Dress, and he’s on the lookout for brides-to-be to appear in the new series of the wedding dress shopping show.

What is Say Yes to the Dress? 

Say Yes to the Dress was originally an American reality television series, which followed events inside Kleinfeld Bridal, a Manhattan-based bridal salon.

The series showed the progress of individual sales associates, managers, and fitters at the store, along with profiling brides as they search for the perfect wedding dress.

Common themes include overwhelming advice of friends and family, the ability of the “perfect dress” to help a bride overcome personal difficulty, struggle with weight and body image concerns, and the challenge of staying in the wedding budget.

What is Say Yes to the Dress North?

After becoming a big hit in America, Say Yes to the Dress made the switch to UK screens in 2016, fronted by the man who famously designed Princess Diana’s wedding dress, David Emmanuel.

There have been a number of series so far, with ex Geordie Shore star and I’m A Celebrity winner Vicky Pattison featuring in one of them, and now the programme is looking for more brides for a new spin-off show.

In Say Yes to The Dress UK the action is normally centered around Confetti & Lace bridal boutique in Essex but for the new programme, hosted by Gok Wan, the action will switch to Ava Rose Hamilton, which has branches in both Leeds and Lancashire.

The new series filmed in the north of England will follow Gok Wan as he helps brides find the perfect wedding dress.

Gok Wan and bride Say Yes to the Dress

Can anyone apply for the new series of Say Yes to the Dress? 

Speaking exclusively to Wedding Ideas, Gok Wan said: “Anyone can apply for say Yes to the Dress – so same-sex couples, ethnic weddings, themed weddings, traditional weddings, the full works.

“The thing that I was very particular about with the producers is that I want to cover all brides because I think the bridal market in particular, is so conventional and white middle class, we want to extend that and we want to make sure we’re representing every person out there and not just women in fact.

“I want to make sure that the show we make is as diverse as possible, so it fits in with my personal ethos but as well, I think it’s interesting for the viewers…

“With Say Yes to The Dress, you’ve got to three weddings every single episode and you  get to see the process, and as a viewer, I want to go to different weddings!

“We’re lucky in this country because the LGBTQ community can get married, and so while we should be celebrating that, we also have a social responsibility to be an authority and an inspiration to other countries around the world and support those people that can’t get married in their own country.

“So we’re looking for absolutely everyone – brides of any background, any shape, any disability, it doesn’t matter, as long as you’re getting married, you can apply!”

What are the requirements for Say Yes to the Dress?

Gok told us: “Traditionally, TV shows about weddings always work about six months in advance so they can follow the process but if you’re getting married in December, we still want to hear from you!

“If you’re a last minute wedding booking, or you have found your wedding dress but now you’re unsure, or maybe you’re about to go to your final fitting, you’ve paid your deposit and you don’t want to spend loads of money altering it, you can apply.

“The same goes if you’re the bride who has gained loads of weight and now doesn’t know what to do about the wedding dress, or if you’re the bride who has lost loads of weight, it  doesn’t matter your circumstances, if you’re getting married, we want to hear from you.”

When are applications open? 

“Applications are already open and we’ve had over a thousand entries already,” Gok revealed.

“But you can never have enough which is really important for us because with a programme like Say Yes to the Dress, it is just governed by the people looking for the dress, it has little to do with me, little to do with the shop – it’s purely about the dresses and the brides-to-be.”

He continued: “We are still looking for brides at the moment because we want to get a nice pool of people and then what we will do is constantly be recasting for the show.”

When will Say Yes to the Dress be on TV? 

Gok told us: “So one episode went out already for the traditional show of Say Yes to the Dress and then I am hosting the spin-off show, Say Yes to the Dress North.

“We start filming in September (this month) and it will go out in Spring 2019. But we are constantly looking for new brides-to-be to apply for the show.”

How do I apply for Say Yes to the Dress? 

To apply for Say Yes to the Dress, email: brides@truenorth.tv now and let Gok Wan find the perfect wedding dress for you…

READ MORE: What you can learn from Don’t Tell the Bride’s wedding disasters 


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