P.S. RENTAL has just launched the first ever dedicated luxury wedding dress and accessories rental platform, giving brides-to-be the opportunity to access desirable designers at a fraction of the retail price and a more sustainable way to access bridal fashion.
While the rental market for fashion has been gathering momentum through sites like Hurr, By Rotation and My Wardrobe HQ there hasn’t been a dedicated bridal solution. P.S.RENTAL is disrupting the market and opening up the world of luxury wedding fashion to the masses.
Founded by celebrity stylists turned occasionwear entrepreneurs, Ella Gaskell and Zoe Graham, P.S. RENTAL builds on the duo’s already successful personal styling platform for brides that was launched during lockdown.
Zoe Graham says ”I’ve always loved the circular aspect of fashion. The most sustainable garment is the one already in your wardrobe! So it’s time to share our wedding dresses and create a more circular environment for all brides to enjoy no matter the budget. We’ve made sure this doesn’t mean you have to compromise on style or quality, every bride should feel like perfection on their wedding days!”
Whether driven by sustainable values or budget constraints, P.S. RENTAL offers an alternative way to look and feel the best on one of the most important days of your life.
Got your eye on an irresistible (and expensive) dress? With the average cost of a luxury wedding dress sitting at around £3,500, P.S. RENTAL dresses can be loaned for just 30% of the retail value.
Ella and Zoe have spent over 17 years between them working with high profile VIPs and designers, and it is this comprehensive network has allowed the pair to stock dresses from some of the most sought after established and emerging designers out there including Suzanne Neville, Oscar De La Renta, Halfpenny, Dior, Nikeen Asar, Savin London and Sassi Holford.
How P.S. RENTAL Works
Brides can try up to three dresses at home at a time, this session costs between £30-£50 per try on session depending on the amount of dresses requested. Once the dresses or accessories have been chosen, it’s possible for a bride to ‘book’ these items up to a year in advance. Temporary alterations are possible under the watchful eye of the P.S. RENTAL team and implemented by experienced seamstresses.
With P.S. RENTAL, dresses and accessories can be loaned for up to 28 days. At the end of the rental period dresses are returned, professionally clean and repaired if needed, ready for the next bride.
Even brides that didn’t get the chance to rent when they walked down the aisle can get in on the act. Individuals will be able to consign the dress, veil and accessories they thought would only get worn once and have the opportunity to earn a percentage of the rental fee paid by brides choosing rental for their big day.
P.S. RENTAL will manage all of the logistics and ensure that dresses are kept in the best condition while in their care. This facet of the business not only encourages brides to think about circularity and extending the life of a garment, it also offers a financial incentive too. Brides who have dresses gathering dust at the back of their wardrobes will be able to submit for approval and evaluation by the P.S. RENTAL.
Our Top Picks from P.S. RENTAL
La Premiere Dress, rent from £1300 per month
Sassi Holford Evelyn Dress, rent from £900 per month
Eden B. Studio Florence Ivory/Gold Comb Veil, rent from £100 per month