Bridal fashion brand Pronovias is giving away free wedding dresses to hospital staff who are tackling the coronavirus outbreak – if you’re employed by a hospital, here’s how you can claim yours…

Pronovias 2020 Beyond the Stars Collection at Barcelona Fashion Week

Luxury Bridal Brand Pronovias is Giving Free Wedding Dresses to Hospital Staff

As NHS staff work around the clock to treat patients suffering from COVID-19, luxury bridal brand Pronovias has decided to show its appreciation in a very special way.

The label is donating wedding dresses to hospital-employed brides-to-be working on the frontline of the coronavirus epidemic, all as part of its new ‘Heroes Collection’.

Launched in China earlier this year, Pronovias has since extended its offering to multiple countries around the world – including the UK – with gowns available to collect in its flagship stores until 31 August 2020.

To claim a free wedding dress from Pronovias, NHS workers simply need to schedule an appointment in store from Monday to Thursday.

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You must be a hospital-employed bride-to-be who has assisted in the coronavirus pandemic, and you’ll need to show an ID and provide a document that shows full-time hospital employment from March 2020 at the latest.


You’ll also need to confirm that your wedding date will be taking place in 2020.

Selected by Pronovias’ artistic director Alessanda Rinaudo, the Heroes Collection has been specially curated for hospital staff, with designs from Pronovias, Nicole, St Patrick and White One.

“These workers are soldiers, unrelenting in their battle to heal the sick,” says Alessandra. “It is an honour to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all.”

Here’s how you can request an appointment at London’s Pronovias store.

Other brands giving back during the COVID-19 outbreak


Stationery brand Papier has changed its policy to accommodate 50 per cent off reprints where wedding dates have had to be changed.

All existing customers will also have the option to send out digital versions of save-the-dates or invitations for free, if they want to communicate a change of date or location, or postponement. Simply email [email protected] for further information, or visit

Iscoyd Park

The venue in Shropshire is moved all its booked-in weddings from now until the end of July to later dates this year and in 2021. Visit


Not yet stocked up on bridal accessories? Parisian brand Sézane is donating 10 per cent of sales to an emergency fund set-up to support French hospitals.

It’s also launched a March solidarity campaign that shoppers can donate to, of which 100 per cent of proceeds will also go to French hospitals.

Shop jewellery – from bracelets to necklaces and rings, plus footwear, swimwear (for the honeymoon), and clothing at

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