Did you know one in 20 married couples are currently making plans to make the big proposal at Christmas or New Year – that’s an estimated 789,775 people nationwide! Receiving the ring as a present when it’s just the two of you was voted the preferred method.

The figure was revealed following a survey asking 2,000 Brits the dos and don’ts when popping the question over the festive period. Lorna Haddon, diamond ring and jewellery buyer at Beaverbrooks the Jewellers, which commissioned the survey, said: “Christmas really is the most wonderful time of the year and, and it couldn’t be a more romantic time to take the next step in your relationship. Novelty moves such as tying a beautiful ring to the collar of a pet, hanging it on the tree or dropping it in a champagne flute can all be fun yet stand-out ways of popping the question. But as the results show, presenting a ring when it’s just the two of you will always be the ultimate truly romantic memory“.

0005431_0_LargeThe most desired festive proposal would be when the couple are alone rather than in public, with three in ten who said opening a present to find an engagement ring would be the ideal scenario. One in four wanted their other half to get down on one knee in the snow, with 27 per cent who envision hearing the big question in front of a romantic log fire. Hiding a ring in a cracker, spelling out ‘Will You Marry Me’ in fairy lights, and giving a ‘For my Fiancé’ Christmas card with a ring taped inside were also listed as perfect proposal moments.

But despite the romantic occasion there are also rules to follow, according to the adults polled, who were a mixture of married, engaged and in a relationship. Blurting out a proposal after too many Christmas tipples was the biggest no-no, as well as asking without first getting the parents’ permission. And though wrapping the ring as a present was applauded, getting it instead of any other Christmas presents was also an engagement faux-pas. Finding out in advance if they want a private proposal or would prefer to be asked over the family dinner was also important – as was gauging their favourite ring style before buying.


Continue reading below…

Around one in eight said when hiding the ring in the dinner, make sure your partner gets the right serving, supposedly to avoid an awkward situation with another family member. While a further one in five didn’t recommend popping the question to someone preparing the Christmas turkey, to prevent the distraction from ruining the food. When it came to whether they’d say yes, a hopeful 13 per cent said the Christmas spirit would make them more likely to accept. And almost half would even be happy for their proposing partner to choose the ring without them seeing it.

Lorna said: “It’s the most important question you’ll ever ask and so it’s important you sweep your other half off their feet. And when it comes to picking a ring they’ll love, we understand that the prospect of choosing an engagement ring is enough to bring even the most jewellery-savvy out in a cold sweat which is why we have in-store specialists trained in suggesting the perfect piece for the special day“.

155-jimmy-daisy-toddandmoorephotography.com ToddandMooreDJ221.fw

Beaverbrooks’ top hints when proposing at Christmas…


1. Get their parent’s permission
2. Find out whether they’d like a private or public proposal
3. Gauge what their ring style is before buying
4. Have them open the ring as a Christmas present
5. Keep the ring in a different hiding place to the presents
6. Consider whether they’d want a Christmas Day proposal
7. Make sure the receipt for the ring is well hidden
8. If you’re going to propose over the family dinner, let their parents know first
9. Wait for the perfect moment
10. Use a romantic setting such as a log fire, out in the snow or over a romantic dinner


1. Blurt a proposal after too many drinks
2. Give the engagement ring as their only present
3. Propose during Eastenders, Dr.Who or the Queen’s speech
4. Pop the question during turkey preparation
5. Accidentally hide the ring in a plate served up to Gran
6. Arrange an elaborate stunt, such as a Christmas elf flash mob, unless you know they’d like it
7. Don’t tell everybody and let them be the last to know

A family run business, Beaverbrooks has been hand-selecting high quality diamonds, jewellery and watches since 1919, helping people celebrate life’s most significant moments for almost a century.