Leading wedding planner Mark Niemierko has created a wedding guide for beer lovers, with AB InBev. So brides can weave beer into their nuptials in the most unusual and elegant of ways!
Brides across the country are striving to make their wedding unique. Research shows that this is the main cause of anxiety for 53% of couples in Britain planning a wedding. Almost two thirds of couples said that, although their wedding was the best day of their lives, their day lacked distinctiveness. The areas where bride and groom felt they could have added a more personalised touch was through their wedding decorations and what they served to guests.
We’ve chatted with leading celebrity wedding planner Mark Niemierko about his latest project – the ultimate wedding guide for beer lovers! This guide aims to inspire beer loving couples to make their wedding more personal and unique to them. Here are Mark’s top ten tips from the guide, which are sure to help you implement beautiful and creative ideas which will get guests talking for all the right reasons!
Save the dates
Create a really unique save the date card by sending a customised beer mat. You can follow this up by sending invites on a personalised label on a beer bottle with details in a scroll inside.
You can expand on your save the dates by decorating the tables with colourful beer steins or personalised beer labels. Additionally, visiting a brewery with your husband-to-be makes for a fun pre-wedding event; it can also be a chance to provide guests with a very special, personalised gift.
A welcome dinner or drinks reception is a great way to break the ice between your out of town guests before the big day. The local pub is a perfect location for this.
Guest welcome packs
Create guides for your guests who are visiting from out of town. Include tips on local pubs and leave it in their hotel rooms. You can also include a local beer as refreshments for the rooms.
Use dried barley or fresh hops to decorate the venue instead of flowers. You can also use them in your bouquet! For a really rustic feel, you could have your wedding reception in a brewery or a barley field. Another idea is to use vintage beer crates for seating or to sign your vows on an oak barrel.
Instead of traditional escort cards, use personalised beer caps or coasters to tell people where they are sitting. An even better idea would be to use actual bottles so that guests can enjoy a drink whilst they find their seats.
Use beer as a main ingredient in meals, such as beer battered fish or steak and ale pies. You can also pair your dishes and canapés with your favourite beers. This way, your guests are introduced to a new beer match with everything they eat! You can also put a twist on a traditional wedding cake by using beer as a key ingredient. For the best of both worlds serve a chocolate wedding cake made with a stout beer. This decadent treat will definitely be something to be remembered!
A beer inspired drinks menu is a really nice touch. Serve beer based cocktails using a brew you created or choose beers that represent special times in your relationship. For instance, a beer from the country where you got engaged or the beer you were drinking the night you met.
If your fiancée is not a fan of champagne, serve beer during the wedding speeches. Ditch the bottles and serve beer to your guests in tasteful chalices. There are many elegant beers with signature glassware, such as Leffe which has a cork and foil top.
Mark says, “Beer and weddings have such a unique history and there are so many ways to incorporate beer naturally into a wedding. I know how important it is for couples to create a celebration that is unique and personal so I’m thrilled to share my tips on how to make a wedding truly stand out, by using one of the nation’s favourite beverages for inspiration.”
You can find the rest of the AB InBev and Mark Niemierko’s wedding guide for beer lovers right here!