Today I am absolutely delighted to be sharing something rather exciting with you. It is my privilege to tell you about Emmy London and her dazzling new partnership with H.Samuel, which brings a stunning art deco diamond jewellery collection to aspirational brides across the UK.

The combination of the design talents of shoe and accessories designer Emmy Scarterfield of Emmy London, and the H.Samuel brand brings her signature luxurious feminine designs perfectly to the British high street.

Emmy London, Jewellery collection with H SamuelAbout Emmy

Emmy London was launched over 10 years ago. What started as a boutique business quickly gained interest and Emmy’s entrepreneurial momentum – her heritage as a descendant of the Harrods founder Charles Digby Harrod – has brought the luxury brand from strength to strength.

The Emmy London collection has introduced a luxury offering of personally designed shoes and accessories, with a statement signature formed by a Swarovski crystal on the sole.

“My life’s work has evolved around exploring designs at the pinnacle of fashion and Emmy London dedicates itself to undeniable beauty, bespoke craftsmanship and the quintessentially British style. H.Samuel has such an impactful connection with the British public and I’m so happy to be translating the Emmy London stories into the emotional medium of jewellery.”

Emmy London, jewellery collection with H Samuel

The collection

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The Emmy London jewellery collection demonstrates Emmy’s experience providing something incredibly special to brides for their special day and beyond, with stunning engagement rings and diamond bands. Glittering and delicate tiara influences are incorporated to statements bands and beautiful diamond pendants.

Emmy London jewellery is the epitome of vintage styling for brides, however they could also be presented as gifts to the most adored members of your bridal party, or simply as a gift for a special occasion.

Influenced by the same architectural inspirations such as art deco arches and the exquisite details represented in historical design, Emmy has effortless married her designs with past jewellery influences such as tapered baguettes into an exquisite vintage style.

There is a sentimental secret diamond inside each ring, or behind each jewellery piece, echoing the crystal element on the soles of Emmy London shoes. This is inspired by the song lyrics “diamonds on the soles of her shoes” by Paul Simon. This attention to detail ties the stunning collections of Emmy shoes and diamonds together beautifully.

Emmy London, jewellery collection with H Samuel

“Incorporating the same luxury, style and quality into the jewellery collections that Emmy London is known for, was crucial to continuing the brand’s recognised standards and appeal” said Deborah Jarrett, Buying controller at H.Samuel.

Emmy London, jewellery collection with H Samuel

“The essence of the Emmy London collection lends it self so well and so perfectly to fine jewellery, and so to be able to offer this collection exclusively to a wider audience through H Samuel is just amazing. Our brand as a whole is about timeless, elegant delicate pieces that pass the test of time but that are super special for that one beautiful wedding day too, so from the off, this exclusive collaboration with H.Samuel felt very natural. I’m really very proud of this exquisite collection of rings and how they truly complete the Emmy London look. “


Emmy London, jewellery collection with H Samuel
Emmy’s favourite pieces from the collection

“My favourite pieces in the collection include this beautiful fan necklace and matching pair of fan earrings. The fan formation and detailing are very much part of the Emmy brand image.  Another favourite is the Marchesa 18 ct white gold 1/2 carat diamond solitaire ring, but possibly my very favourite piece from the entire collection is this beautiful ring which has tiny baguette diamonds in a formation of a mini tiara. It’s such a delicate and unusual piece that perfectly captures the essence of the Emmy London brand.”

The Emmy London collection at H.Samuel is now available and the designs range in price from £299 to £3,499.

Each piece of jewellery incorporates stunning certificated I1 diamonds, ensuring the cut, clarity, colour and carat of the diamond is perfect.

We’d love to know which one is your favourite, having worked with this gorgeous jewellery collection in a recent photo shoot I assure you it is absolutely incredible.

Love Tasha of Ikonworks x