One of the UK’s longest established bridal brands, Ellis Bridals, have just announced the opening of a flagship store… in Shanghai!
Celebrating over 100 years in the bridal industry, Ellis is one of the best-known wedding dress designers in the UK and already has over 70 outlets in the US. This new move will bring their original and expertly constructed gowns to a brand new market.
“Extensive research has shown us that brides in Asia desire that classic British style not only in their fashion but also in terms of service,” said Creative Director Regine Ellis at a recent interview with Bridal Buyer magazine. “Our fusion of the British look with styling inspired by top trends has scored a big hit and there has been a really positive response to all three brands, which include our mother of the bride collection John Charles. The Chinese love the rich history of the label and they appreciate our use of top international photographers and models for the campaigns.”
The impressive boutique boasts an Art Deco-style exterior as well as 3,000-square-foot of space, filled with the latest Ellis collections – including the bridesmaid collection Kelsey Rose – and an exhibition of imagery charting Ellis’ journey over the last 100 years. To continue the quintessentially British experience, they will also be serving classic afternoon tea! Lucky brides!
The Ellis Blossom collection for 2014 includes some of the most striking gowns for the new year. If you’re just about to embark on the search for your dream dress, don’t go anywhere without reading our top tips first!