Bicester Village is saying ‘I do’ to ending child marriage, one dress at a time,with pioneering social enterprise ‘Brides do Good’.
Bicester Village is welcoming the revolutionary women’s social enterprise, Brides do Good, which will open its first-ever pop-up boutique, with part of the proceeds from its collections of pre-owned and sample dresses being donated to two partner charities – Plan International and Too Young To Wed. Each year, 15 million girls are married before the age of 18. Selfless and pioneering brides donate their dresses to Brides do Good to pass on their good fortune to young girls around the world with the aim of helping the United Nations’ fight to eradicate child marriage by 2030. Instead of relegating their dress to the back of the wardrobe, modern brides are utilising their power as women and brides to effect change where they can.
Brides do Good brings their ‘e-tail’ boutique to Bicester Village from 10th to 19th February and will showcase up to 50 styles from the most-coveted bridal designers including Alexander McQueen, Valentino, Marchesa, Elie Sabb, Vivienne Westwood, Ian Stuart and Vera Wang, and will offer the opportunity for brides-to-be to enjoy the in-store ‘Brides do Good experience’ for the first time. When a bride donates her dress to Brides do Good, if it is sold, up to two-thirds of the proceeds go to the charities and the rest to the bride.
While the pop-up is open at Bicester Village, guests are encouraged to bring their dresses, as donations will be accepted at the boutique during this limited period. Louise Roe, celebrity TV journalist, who recently got married, is donating her customised couture Pronovias wedding dress to be sold in the boutique.
There are boutiques bursting with exclusive bridal collections and offers, which include 20 newly arrived bridal dress styles at Oscar de la Renta and the chance for grooms and their party to receive a free shirt when they purchase a suit at Paul Smith. Anya Hindmarch will be bringing in some of the key pieces from her ‘I love you’ range as well as her ‘Hell yes’ collection, ideal for the more forthright bride. Visit and discover the perfect dress at Temperley London, bridal shoes from Rupert Sanderson or signature styles at Sergio Rossi, which is offering a further 30% off the Village price. Even special deals on luggage for the honeymoon have been carefully considered, with Samsonite offering three for the price of two on selected pieces to lighten the newlyweds’ load and new beauty offerings from award-winning botanical beauty brand Liz Earle will be available among many other offers, so it’s a perfect time to make your way to Bicester Village for those wedding party essentials.
Guests can enjoy exclusive hospitality and the finest services when shopping for their big day at Bicester Village as it celebrates all things ‘bridal’ from 9 to 19 February. Champagne will be served in the Oscar de la Renta boutique and on-site tailoring will be available every Friday and Saturday, as well as free home delivery for all purchases.