Have you just got engaged and want to celebrate by experiencing something totally unique? Are you planning your cosmo city London weekend Hen or Stag party? Do you love Cocktails?! – (and you kind of have to love cocktails!..) We might have found just the thing to make your celebration one to remember! This May, you could be enjoying the World’s Largest Collection of Negroni cocktails and at The Negroni Bar!


Starting on the 11th May through to the 21st, Campari are inviting cocktail lovers from across the city to ‘#RediscoverRed’ as they present to you – The Negroni Bar, a celebration of the iconic serve and the integral ingredient that makes it so delectable. Taking over the iconic Red Gallery in Shoreditch, The Negroni Bar will feature the largest selection of Negroni’s in the world, inviting guests to choose from over thirty different combinations and flavours. From the Carpe Diem Negroni made with Cocchi Barolo Chinato fortified wine and Punico Zahare liqueur, to the Tu there is something to suit every palate as each variant brings a new twist to the classic cocktail, with Campari as the central ingredient throughout. As well as an unparalleled selection of Negroni’s the pop-up draws on Campari’s rich creative heritage, incorporating classic Campari artwork to create a bold and vibrant space for guests to enjoy as they delve deeper into the history of the humble Negroni.


For those struggling to choose will help narrow down the choices, while the interactive ‘Negroni Code’ allows visitors to win vintage Campari prints by discovering hidden clues within the bar. #RediscoverRed at The Negroni Bar, by Campari builds on the huge success of Campari’s Red Night District – a four-week artistic takeover that last year lit up East London and explored the rich heritage, incredible artwork and Italian flair that helped make Campari one of the most revered spirits in the world.

The Negroni as we know it was first created in Florence in 1919 by the flamboyant Count Camillo Negroni. A compilation of classic recipes including the Negroni and Americano, created by leading bartenders from across the globe. The Compendium includes a new collection of cocktails that take inspiration from local flavours and ingredients and will be official revealed at The Negroni Bar for visitors to peruse.”A host of guest DJ’s and master classes will make this a must visit destination for all cocktail lovers“.
Join The Negroni Bar, by Campari this summer and #RediscoverRed through the passion, heritage and intrigue of the world’s most iconic red spirit. Popping-up from 11th May at the Red Gallery, Shoreditch will be open from 6pm to 12 midnight Wednesday – Saturday.

For further information on Campari’s Negroni Bar follow @CampariUK #RediscoverRed on twitter and @campariuk on Instagram.